What’s Hot in the 2023 Pet Cat Industry? [Top 10 List]

As we gear up for the 2023 pet industry, there are a few things that seem to be on everyone’s mind – what will be hot in the next year? We did some digging, and here’s what we think will be trending in the world of cats.

From new products to unique services, these are the trends you’ll want to watch out for when planning your next feline marketing campaign. Let’s get started!

10 Cat Industry Trends to Watch in 2023

In 2023, the cat industry is projected to be worth $4.2 billion in annual revenue.

The current market for pet food and supplies is around $10 billion annually and growing at a rate of about 5%. This means that by 2023, the cat industry will account for almost half of all pet-related expenditures in America. It’s no wonder that so many entrepreneurs are looking to get a slice of the pie.

But what exactly will the cat industry look like in 2023? Here are 10 trends that we think will shape the future of the industry:

1. Sustainable Cat Products

As sustainability becomes more and more important to consumers, the demand for sustainable cat products will increase. Look for eco-friendly cat litter, recycled toys, and organic food to become more popular in the next few years.

2. CBD Cat Products

CBD (cannabidiol) is a non-psychoactive compound found in cannabis that has been shown to have therapeutic benefits for a variety of conditions. CBD products are already popular for dogs, and we predict that they will soon become popular for cats as well.

3. Catnip Alternatives

Catnip is a herb that contains a compound called nepetalactone which stimulates cats’ olfactory receptors, causing them to experience a sense of euphoria. However, not all cats are affected by catnip, and some even find it unpleasant. As a result, alternatives to catnip are becoming increasingly popular. These include valerian root, honeysuckle, and silver vine.

4. DNA Testing

As more and more people become interested in their family trees, the demand for DNA testing services will continue to grow. This is also true for cats, as pet owners are increasingly interested in knowing the breeds of their cats.

5. Humanization of Cats

Cats have been domesticated for thousands of years, but over the past few decades, there has been a trend of “humanizing” them. This means treating them more like family members and less like property. As a result, we predict that the cat industry will continue to move away from traditional pet products and towards products that cater to the needs of modern cat owners.

6. In-Home Cat Cafes

Cat cafes first became popular in Asia, and they have since spread to North America and Europe. These cafes provide a space for people to interact with cats in a relaxed setting, and they often serve food and drinks as well. We predict that in-home cat cafes will become increasingly popular in the next few years as people look for ways to connect with their cats on a deeper level.

7. Veterinary Telemedicine

Veterinary telemedicine is the use of telecommunications technologies to provide medical care to animals remotely. This service is growing in popularity, as it allows veterinarians to provide care to animals who live in rural or remote areas. We predict that it will become even more popular in the next few years as pet owners seek convenient and affordable ways to care for their cats.

8. Premium Cat Foods

As the pet food industry continues to grow, we predict that premium cat foods will become increasingly popular. These foods are typically made with higher-quality ingredients and offer a variety of health benefits. As a result, they can be more expensive than traditional cat foods, but many pet owners are willing to pay the price for the peace of mind that comes with knowing their cats are eating a healthy diet.

9. Cat Subscription Services

Cat subscription services are a newer trend in the pet industry, and they involve signing up for a monthly service that sends you a box of cat-related products. These services are becoming increasingly popular, as they offer a convenient way to try new products and find the ones that your cat loves.

10. Virtual Cat Reality

Virtual reality (VR) is a technology that allows users to experience computer-generated environments in a simulated way. We predict that it will soon be used to create virtual cats, which will allow people to interact with cats in a completely new way. This technology could have a number of benefits for cats, including reducing the number of homeless cats and helping people who are allergic to cats.


As you can see, there are a number of trends that are likely to shape the cat industry in the coming years. We predict that CBD products will become increasingly popular for cats, that DNA testing will become more common, and that humanization of cats will continue to grow.

Additionally, we believe that premium cat foods will gain in popularity, and that cat subscription services will become more widespread. Finally, we believe that virtual reality will be used to create virtual cats, which could have a number of benefits for both cats and people.

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